Tis the season for giving, and whether you are looking for an appropriate gift for employees or clients, gift cards work well. They’re more useful than than company engraved paper weight, can drive sales, and are low cost to send via snail mail — or no cost if sending as an e-gift card.
The downside? They can come off as a little impersonal. But a number of companies offer customization and even co-branding services in the design of their gift cards. Taking advantage of these opportunities can give your gifts a personalized touch.
Starbucks has a number of tasteful, pre-designed gift cards. Just add your company logo, a custom message if you’d like, and set the card value. The minimum order quantity is 100.
BONUS: There is a fairly quick turnaround on these — at most 8 business days plus shipping time.
More of a Dunkin’ Donuts fan? You can do something similar with Dunkin Donuts gift cards: just add your logo, custom message if you want, and set the starting value. There is no minimum order quantity, and each gift card comes with a greeting card that you can personalize.
Are your employees/customers into the great outdoors? Cabela’s covers fishing, hunting, camping and more. Setup and customization fees can apply when co-branding gift cards with them, unless your cards meet a certain sales volume.
You can customize Amazon.com e-gift cards with your own brand and message, then have the gift cards sent to your list via email.
Barnes & Noble offers physical gift cards than can be co-branded, featuring seasonal and more all-occasion designs. The minimum order quantity is 10, and each comes with a matching customization “carrier” (a.k.a. greeting card).
BONUS: Barnes & Noble boasts a “speedy turnaround for those last minute gifts.”
You can order co-branded prepaid American Express cards. The cards can be delivered directly to recipients in customized cards or letters.
Production of co-branded pre-paid Mastercard reward cards takes only 5-8 business days. The cards have varying levels of customization available, and one-time setup fees vary accordingly.
Choose from over 1000 designs or upload design featuring your brand for pre-paid VISA incentive cards. There are no setup fees, however, each card costs $5.95. That price goes down if you order more than 11 cards.
BONUS: There is no order minimum and a personalized greeting card is included with each gift card.
You can give gift cards for grocery chain Meijer. Co-branding is available when you order 5,000+ cards.
Texas Roadhouse gift cards can be sent as physical cards or as e-gift cards, and both formats are customizable.
BONUS: If you order $1,000+ in gift cards, you get a 10% discount.
BONUS: Order $1,000+ in gift cards and discounts apply.
Co-branding is available for orders of 10 or more gift cards from Subway.
BONUS: Orders of up to 1,000 gift cards can be processed “in as few as 7 business days.”
13. Your Business
If you offer a product or service that your own employees and/or customers can purchase directly from you, it might work best to give gift cards that feature your brand, and your brand only. There are many companies out there that offer 100% custom gift cards, and here a couple of them:
. . . and clear plastic cards. . .